Report features economic profile of the U.S., toy sales and product trends, consumer demographics, population projections, distribution channels, information on marketing/advertising spend, toy regulatory requirements, and more.
This Toy Association-commissioned report from Kidz Global analyzes U.S. child population trends, consumer behavior, and holiday shopping trends. It explores popular kids’ entertainment brands and characters, kids’ routines and play habits, digital media use, and pocket money spend.
Perceptions and Behaviors of Toy Specialty Shoppers: The Toy Association and The NPD Group provide information on the toy specialty shopper, toy purchase planning and spending, consumer behavior in stores, what brings shoppers into certain stores and not others, and what makes them shop once inside.
2016 NPD/ICTI Global Toy Market Report
The 2016 NPD/ICTI Global Toy Market Report includes information on the overall size of the global toy market, toy spend and growth metrics by region, annual spend per child by region and country, and category spend breakdown for 11 countries covered by NPD.
The report is available upon request to eligible members by contacting Anne McConnell.
2015 Financial and Operating Benchmark Survey
This confidential survey outlines the inner workings of 63 member companies—large and small, public and private—that are engaged in the manufacturing, importing, and distribution of toys.
Manufacturers interested in purchasing the report should contact Bernadette Boyle; $750 for members, $1,500 for non-members.
Developed with Vanderbilt University’s Owen Graduate School of Management, this report examines shifting trends in toy distribution channels and identifies potential new pathways to success.
Martin Research Consulting provides a detailed view of the role of play in children’s lives from the perspective of 2,000 parents nationwide. This includes the importance that parents place on play, perceived benefits of play, the type of play that’s most valuable, and how family structure impacts toy purchasing.
2014 Toy Industry Marketing and Promotions Study
Based on data collected from 88 member companies, this study features quantitative and qualitative information on toy companies’ marketing and promotions practices.
Manufacturers interested in purchasing the report should contact Anne McConnell; $295 for members, $495 for non-members.
Consulting firm, The Family Room, surveyed 2,600 families in April 2013 about toy and game purchasing habits.