2017 Toy Industry Financial & Operating Benchmark Survey Now Available

August 8, 2017 | The Toy Association announced today that the results of the 2017 Toy Industry Financial & Operating Benchmark Survey are now available. Customized confidential reports have been mailed to all members who participated in the study. Members who did not participate may purchase a copy of the aggregated results.

Conducted by Industry Insights, the confidential survey collected financial and operations data this past spring from 59 members of The Toy Association engaged in the manufacture, importation, and distribution of toys. The data serves as a barometer for companies to assess their own financial performance and assist them in making sound business decisions.

The final report includes industry trends and totals and cross sections of aggregated data, where appropriate (e.g. sales volumes, FTEs, company type, location, U.S. sales percentage, etc.). 

Member manufacturers that did not participate in the survey may purchase the aggregated results for $1,500. The purchase price also includes access to an online searchable tool allowing users to sort industry data. Individual company performance is not available to those who did not participate in the survey. The report is available to Toy Association members only.

To obtain a copy of the results, contact Anne McConnell, The Toy Association’s senior director of market research & data strategy.