REMINDER: Webinar on Indian Toy Consumers and Kids’ Routines

June 19, 2017 | The Toy Association is hosting a webinar this Thursday, June 22 that will highlight key findings from commissioned research on the Indian toy market. Webinar registration is now open and is complimentary for members of The Toy Association.

Taking place from 2 to 3 p.m. (Eastern), “Expanding the Global Toy Marketplace: What U.S. Companies Should Know About Entering India,” will provide highlights from commissioned research on India’s market demographics, consumer behavior, kids’ routines, and entry opportunities and challenges to assist companies assessing expansion into India.

Throughout the session, participants will hear from David Selvaraj, principal at David Consultancy, and Philippe Guinaudeau, CEO at Kidz Global, who will share high-level research findings (demographics, economic growth, toy market trends, etc.) on obstacles and key success factors for expanding toy distribution in the region, as well as insights ranging from children’s play preferences and brand-awareness to gift-giving behavior and associated implications for manufacturers.

As always, a recording of the session will be made available for those are unable to participate live. For more information, contact Anne McConnell, senior director of market research & data strategy at The Toy Association.