REMINDER: Webinar this Thursday on the U.S. Toy Market

June 5, 2017 | Don’t forget to register for The Toy Association’s upcoming webinar: “Insights into the U.S. Toy Marketplace: What Companies Should Know About American Toy Consumers and Kids’ Routines.”

Taking place this Thursday, June 8, from 2 to 3 p.m. (Eastern), the session will cover U.S. market demographics and consumer behavior, including holiday shopping trends and kids’ routines, to help toy companies increase sales activity in the U.S.

Throughout the session, Philippe Guinaudeau, CEO at market research consultancy Kidz Global, will share opportunities, obstacles, and key success factors for expanding distribution in the American toy market. Toy companies will learn how to best position their product lines as they gain insight into children’s weekly play patterns, digital activities, and brand preferences by age and gender. Guinaudeau will also review data on consumer holiday shopping habits and gift-giving behavior.

The webinar is free for Toy Association members and open to all, although it is specifically recommended for executives and staff responsible for development, sales, marketing, and research. Non-members are required to pay a fee for webinar access. As always, a recording of the session will be made available for those are unable to participate live.

For more information, contact Anne McConnell, senior director of market research & data strategy at The Toy Association.