FOR IMMEDIATE RELEASE
Contact: Kristin Morency Goldman
The Toy Association
646.454.5582
kmorency@toyassociation.org
The LEGO® Group Named Official “Adopt-the-Pig” Toy Bank Sponsor for 2019
New York, NY | September 13, 2018 – The Toy Foundation (TTF) proudly announced today that The LEGO® Group has been named as the official “Adopt-the-Pig” sponsor of TTF’s Toy Bank for the remainder of 2018 and all of 2019. The 82-year-old toy company is deeply committed to philanthropy; its sponsorship of The Toy Bank includes a $10,000 donation in support of the Foundation’s mission to bring joy, comfort, and learning to children in need through toys and play.
“We are extremely grateful for LEGO’s ongoing support and steadfast commitment to our cause! While the donation of toys is always critical, the funding we receive from individuals and corporate sponsors makes it possible for us to actually get toys into the hands of deserving kids all over the world,” said Jean Butler, executive director of The Toy Foundation. “LEGO’s sponsorship will help The Toy Bank bring the magic of play to more than a million children in need throughout the coming year.”
LEGO has been a longtime supporter of the Foundation’s work. The company has generously donated toys over the years to support The Toy Bank, and has participated in other Foundation programs, including TTF’s integral Play Your Part events which benefit underserved and foster care children nationwide.
As TTF’s year-round signature giving program, The Toy Bank collects millions of toys from generous toy companies and distributes them to a network of carefully-vetted children’s charities. Since its inception in 2003, The Toy Bank has provided more than $200 million in toys to more than 25 million children in need, making play possible for kids who are undergoing medical treatments, living in poverty, in foster care, coping with military life, suffering from abuse, or otherwise in need.
About The Toy Foundation www.toyfoundation.org
The Toy Foundation (TTF) is a 501(c)3 children’s charity whose mission is to provide joy and comfort to children in need through the experience of toys and play. TTF serves children who are coping with serious illness, enduring temporary home placements in the foster care system, suffering from abuse or neglect, experiencing separation from a deployed military parent, or dealing with devastating natural disasters. To date, TTF’s signature program, The Toy Bank, has provided more than $200 million in toys to more than 25 million children in need around the globe, thanks to its generous toy donors.
About the LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials.
Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com.
For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit http://www.LEGO.com/aboutus.
LEGO and the LEGO logo are trademarks of the LEGO Group. ©2018 The LEGO Group