Toy Fair Dallas: Get Your 2019 Holiday Drivers and 2020 Previews in Front of Key Retail Buyers

July 1, 2019 | Toy companies looking to showcase their 2019 holiday hits and new and innovative product lines for fourth quarter 2020 to key global retailers are encouraged to register for Toy Fair Dallas, taking place Wednesday, October 2 to Friday, October 4 in Dallas, TX.

Produced by The Toy Association, the annual show consistently draws influential mass, long-lead, and specialty buyers to the Dallas Market Center, looking to preview compelling toys and games more than a year in advance of in-store delivery and to see what is available for shelves this coming holiday season. To date, representatives from retailers including 7-Eleven, Amazon, Barnes & Noble, Inc., BJ’s Wholesale, Dollar Tree, Family Dollar, Hallmark, Hobby Lobby, J.C. Penney, Macy’s, Michaels Stores, Staples, Spencer’s, Target, TJ Maxx/Marshalls, Office Depot, and more, plan to attend the marketplace. In addition, international distributors from Australia, Chile, Guatemala, Mexico, and Venezuela are also registered to see new trends and creative product lines for the 2019 and 2020 holiday seasons.

During the show, brand marketers and product development teams from toy companies of all sizes present their very best new toys – including STEM/STEAM toys, collectibles, action figures, dolls, building sets, arts & crafts, and licensed toys – to retail buyers in open, closed, or combination booths and showrooms. The show’s 2019 floorplan has been reconfigured to allow for easier navigation and to include an “Innovation Gallery” on the 13th floor. The area will provide exhibitors with additional exposure for their brands and buyers with more chances to view product. In addition, all attendees will have the opportunity to network and hear the latest news from experts about China, the changing face of retail, influencer marketing, STEM/STEAM, and more at the Innovation Gallery Drop-In Learning Theater. (View the new floorplan.)

“Toy Fair Dallas is an essential stop on the toy trade calendar for industry professionals eager to get an advanced look at what’s new and cutting edge for next year’s holiday season,” said Marian Bossard, executive vice president of global market events at The Toy Association. “Each year the marketplace attracts more and more global buyers, importers-distributors, wholesalers, and sales reps. With a refreshed look and feel, and expanded offerings and networking opportunities, this year’s Toy Fair Dallas will build on its continued success.”

Companies that would like to exhibit may contact The Toy Association’s Stacy Liebensohn. Attendee and buyer registration may be completed online.

For more information on hotel and travel, registration, and retailers attending the show, visit