Member Exclusive: NPD’s 2020 Global Toy Market Report Now Available

June 16, 2021 | The NPD Group’s Global Toy Market Report: Annual 2020 Data is now available to Toy Association member companies.

According to the report, global toy sales reached $95 billion in 2020, posting a 2.6 percent growth over 2019. The report also highlights global market size and growth trends from 2015 to 2020; global market size by region, including North America, Europe, Asia, Africa, South America, and Oceana, over the same five-year period; annual spend per child by region; and licensed toy share based on NPD total country coverage.

“Toy Association members are encouraged to use these findings to help to make more informed toy trend predictions and examine new potential areas of growth for their businesses,” said Anne McConnell, senior director of market research & data strategy at The Toy Association. “For those members looking to grow their businesses overseas, the findings of this report will be especially beneficial.”

Members may contact The Toy Association’s Anne McConnell to request a copy of the report.