Exclusive Opportunity: Showcase Your ’22 Toys to The Toy Association’s Trends Team

Products Will Be Considered for Media Opps Next Year

September 7, 2021 | The Toy Association’s trends team is scouting new playthings to determine the hot toy trends of 2022. Toymakers are encouraged to book a virtual appointment to showcase their products.

The product information collected will be used to help the team map out trends for 2022; toys will also be considered for TV segments, trend articles, and other media opportunities once embargoes are lifted. The official trends will be unveiled at The Toy Association’s annual Toy Trends Briefing presented during Toy Fair New York next February.

“This is a great opportunity for toymakers looking to put their toys on our radar early as we begin planning for the new year,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association. “This year to date, we have featured more than 100 member companies in our media coverage, and we are excited to see what trends will be talked about in 2022.”

Toy companies interested in booking an appointment with the trends team can contact Jennifer Lynch. All product information gathered during these appointments will be kept under embargo until Toy Fair. Preference for preview appointments and all media opportunities are given to Toy Association members.

To learn more about The Toy Association’s ongoing toy and play trends coverage, visit toyassociation.org/trends.