Global Market Sessions: Kid Consumer Insights in the U.S. & Beyond

February 17, 2022 | The Toy Association is making new global research seminars, usually presented during Toy Fair New York, available to help provide companies confidently expand their businesses in the U.S. and around the globe.

In “Introducing the Class of 2022,” The Insights Family will examine how the attitudes, behaviors, and consumption patterns of the latest generation of families differ from their predecessors. The Insights Family will use its trend and forecast data to dig into the core play trends set to drive change in 2022, from how kids spend their time and money, to their favorite types of toys. Companies will glean actionable insights to help marketing and product development strategies. The session, presented by Tanya Sarakinis, commercial director North and South America for The Insights Company, will be available on February 24.

On February 28, “The American Kid Consumer: What Companies Should Know about U.S. Toy Consumers & Kids’ Routines” will go live. It will examine findings by market research consultancy Kidz Global on opportunities, obstacles, and key success factors for growth in the U.S. toy market. To help toy companies understand how best to position their product lines, the session will discuss consumer preferences in the U.S., including relevant insights into kids’ daily routines and their digital activities, play trends, popular entertainment brands among kids, pocket money trends, and more. Kidz Global’s Philippe Guinaudeau, CEO, and Marinette Dalbard, client service director, will present.

Additional educational programming, which was originally scheduled to take place at Toy Fair, will be made available online beginning February 21 in an on-demand format that allows toy & play professionals to access business-building seminars that provide key insights on everything from youth trends, licensing, content creation, DEI work, the metaverse and NFTs, and more. The full lineup can be found at toyfairny.com.