Member Exclusive: Gain a Strategic Edge with Exclusive Industry Marketing Insights

December 4, 2023 | The Toy Association™ is reminding member manufacturers, distributors, and importers that they have exclusive access to the executive summary of the Association’s 2023 Marketing & Advertising Study. To receive a copy of the report, reach out to Anne McConnell, senior director of market research and data strategy at The Toy Association.

The study was conducted in April and is based on confidential feedback from 53 member companies across various sizes, categories, and distribution channels. The executive summary provides an analysis of toy companies’ advertising, marketing, and social media practices, covering dollars spent on consumer versus retailer/trade promotions, in-house versus outsourced functions, media usage trends, methods for measuring social media analytics, the effectiveness of social media in the marketing mix, and more.

The 2023 Toy Industry Marketing & Advertising Study was commissioned by The Toy Association and compiled, tabulated, and analyzed by Industry Insights, an independent professional research firm that specializes in conducting operating surveys, compensation studies, market assessment surveys, customer satisfaction research, educational programs, and other forms of customized research.

Questions about this study and the many educational opportunities offered to Toy Association members may be directed to Anne McConnell.