Exclusive Marketing & Advertising Insights Now Available to Toy Association Members

October 26, 2023 | The Toy Association™ is offering an executive summary of its 2023 Marketing & Advertising Study exclusively to member manufacturers, distributors, and importers. To receive a copy of the report, reach out to Anne McConnell, senior director of market research and data strategy at The Toy Association.

The study was conducted in April and is based on confidential feedback from 53 member companies across various sizes, categories, and distribution channels. The executive summary provides an analysis of toy companies’ advertising, marketing, and social media practices, covering dollars spent on consumer versus retailer/trade promotions, in-house versus outsourced functions, media usage trends, methods for measuring social media analytics, the effectiveness of social media in the marketing mix, and more.

“The Toy Industry Marketing & Advertising Study has been designed to provide easy-to-understand guidelines for identifying business performance improvement opportunities and reliable industry benchmarks,” McConnell said. “Companies that may want to participate in this study in the future can request the executive summary to see overall highlights and the value this analysis brings to strategic decision-making.”

The 2023 Toy Industry Marketing & Advertising Study was commissioned by The Toy Association and compiled, tabulated, and analyzed by Industry Insights, an independent professional research firm that specializes in conducting operating surveys, compensation studies, market assessment surveys, customer satisfaction research, educational programs, and other forms of customized research.

Questions about this study and the many educational opportunities offered to Toy Association members may be directed to Anne McConnell.