Crafting the ‘Best of Spring & Summer 2024’ List: Q&A with Clamour

March 27, 2024 | All toy companies are invited to submit their newest and most innovative products for consideration for the “Best of Spring & Summer 2024 Influencer Choice List,” powered by Clamour. The list will recognize the top toys and games as voted on by a select panel of top-tier influencers in the Clamour network.

Toy News Tuesday editors sat down with Victoria Fener, co-founder and COO of Clamour, to discuss criteria for product submissions, how the influencers vote for their favorite products, and benefits companies can expect from inclusion on this prestigious list.

What criteria does your network of influencers consider when reviewing submitted products for the "Best of Spring & Summer 2024 Influencer Choice List"?
We appreciate that influencers are individuals and don't all have the same tastes and priorities, so we strive to provide them with as much detail as possible about the products, including detailed descriptions, target age range, suggested retail price, product photos and video, as well as the opportunity to see or use the products in person. Each influencer reviews the submission and picks their favorites for the given season, taking into account their knowledge of current trends and their own opinions and preferences.

How many influencers will be taking part in the voting process and how do you select who will participate?
Companies should submit the products for spring and summer that they are most excited about! The influencers tend to enjoy new and innovative products, whether they are a new twist on an old favorite or incorporate a cutting-edge technology or a favorite license. Influencers have diverse tastes, and we see that reflected in the range of products selected each year, all the way from baby products to games and outdoor toys for the whole family.

What types of products or categories should companies consider submitting?
We have an invitation-only network of more than 500 kids and family influencer families, representing more than 1,000 individuals eligible to vote and review the submitted products. Influencers are invited to our network based on several criteria, including a required monthly minimum of 1 million views and having content focused around kids, family, and/or toys and games.

What benefits do companies gain from having their products featured on the list?
All submitted products are included in the voting process, which exposes the products to our huge network of influencers. We encourage the influencers to reach out to us if they are interested in connecting with a brand, which has facilitated many positive relationships. Products selected by the influencers for the “Best of Spring & Summer 2024 Influencer Choice List” are included in a national press release and have the right to display the “Influencer Choice 2024 Favorite” seal in their print and digital marketing and on the product packaging for no additional fee. The influencers are just as eager to see the list each season as we are!

The cost to nominate a product is $249 for Toy Association members and $299 for non-members. There is a fee of $149 for each additional product submitted by the same company. For more information about the “Best of Spring and Summer 2024 Influencer Choice List,” contact Clamour’s Victoria Fener or Jonathan Katz.