Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses that design, produce, license, and deliver toys and youth entertainment products for kids of all ages. Our 950+ members drive the annual $32.6 billion U.S. domestic toy market, and our organization has a long history of propelling the health and growth of the toy industry, which has an annual U.S. economic impact of $98.6 billion.
We are the industry’s voice on the developmental benefits of play, promoting play’s positive impact on childhood development to consumers and media through our Genius of Play initiative.
For more than 40 years we have been global leaders in toy safety. We helped develop the first toy safety standard and remain committed to working with medical experts, government, consumers, and industry on ongoing safety programs and outreach, including PlaySafe.org.
The Toy Association powerfully and effectively advocates on behalf of members’ businesses in North America and in markets spanning every continent. We produce the world-renowned North American International Toy Fair and Toy Fair Dallas, and provide members with programs, products, actionable research, and consumer events to help grow their businesses globally.
The Toy Association is committed to charitable support of child- and youth-serving nonprofit organizations, including its related foundation, The Toy Foundation, as well as The Strong National Museum of Play, the Fashion Institute of Technology Toy Design Program and the Otis College of Art and Design Toy Design Program, among other worthy 501(c)3 organizations.
As a global leader, we sustain the Canadian Toy Association, act as secretariat for the International Council of Toy Industries and International Toy Industry CEO Roundtable, and chair the committee that reviews and revises America’s ASTM F963 toy safety standard – one of the most respected and strictest toy safety standards in the world.
The Toy Association is headquartered in the heart of Manhattan with advocacy offices in Washington, DC. View our 2020 Impact Report here.