Global Sales Data

 

Global toy sales reached $90.4 billion in 2018, posting a 1% growth over 2017.

To learn more about global toy sales or to obtain a free copy of the NPD Group's Global Toy Market Report, Annual 2018. Toy Association members may contact Anne McConnell, senior director of market research & data strategy.

Global Toy Market Size


2013 2014 2015 2016 2017 2018 2018 vs 2017
%change
2018 vs 2013
%change
Total in $BN $77.0 $79.3 $82.8 $86.9 $89.7 $90.4 +1% +17%

Source: The NPD Group. Published with permission of The NPD Group by The Toy Association. 

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