The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at how children are engaging with key influencer platforms (YouTube/YouTube Kids, Facebook, and Instagram). This report provides detailed information on how kids are using these platforms, case studies of top performing influencer channels, demographics of users, and how these habits influence toy purchases.
2019 Financial & Operating Benchmark Survey
This confidential survey collected financial and operations data from 48 member companies that are engaged in toy manufacturing, importing, and distribution.
Member manufacturers that did not participate in the survey may purchase the aggregated results for $1,500 by contacting Bernadette Boyle.
This inaugural report from The Toy Association’s Diversity & Inclusion Committee highlights the plans, practices, programming, and metrics committee member companies currently utilize to prioritize diversity and inclusion within their businesses.
The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Complementing a first phase completed in early 2018, “Toy Manufacturing and Retail Solutions – the Future: Executive Summary,” shares an overview of the critical need for toy manufacturers and retailers to innovate and presents key pathways to attracting new and existing consumers for success in the future marketplace.
The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Complementing a first phase completed in early 2018, “Toy Manufacturing and Retail Solutions - the Future: 12 Opportunities,” identifies key opportunities for toy manufacturers and retailers, centered around five themes: “A Toy Diaspora,” “Everybody Plays,” “Experiences,” “Speaking to Consumer Values,” and “Looking Beyond the Thing: Service Opportunities.”
The Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This comprehensive report profiles toy collectors of all ages across multiple toy categories including: Action figures, mini-figures and figurines; dolls and accessories; plush; sticker and cards; toy vehicles; and other toys. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.
2018 Toy Industry Compensation & Benefits Survey
This confidential survey collected and analyzed data on employee benefits and compensation levels of more than 55 toy industry position titles from member companies that are engaged in toy manufacturing, importing, and distribution.
Member manufacturers that did not participate in the survey may purchase the report for $595; non-members may purchase the report for $1,995 by contacting Bernadette Boyle.
The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Part I provides a comprehensive overview of the project, including: what the future toy consumer may look like; tackling the new retail environment; and harnessing technological advancements to enhance toys.
The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Part II shares detailed findings and insights from the project, addressing topics such as forces and trends transforming the toy industry, the emerging toy consumer, and the evolving definitions of toys and play.
The June 2018 Global Toy Market Presentation Made to ICTI
The NPD Group's 2018 Global Toy Market Overview provides an update on latest global toy trends, including: 2017 global sales, G12 toy market's key take-aways including industry growth, performance by Super Category, as well as trends regarding products, licensing, collectibles, top properties, online sales and more.
The reports is available upon request to eligible members by contacting Anne McConnell.
Report features economic profile of the U.S., toy sales and product trends, consumer demographics, population projections, distribution channels, information on marketing/advertising spend, toy regulatory requirements, and more.
This Toy Association-commissioned report from Kidz Global analyzes U.S. child population trends, consumer behavior, and holiday shopping trends. It explores popular kids’ entertainment brands and characters, kids’ routines and play habits, digital media use, and pocket money spend.
Perceptions and Behaviors of Toy Specialty Shoppers: The Toy Association and The NPD Group provide information on the toy specialty shopper, toy purchase planning and spending, consumer behavior in stores, what brings shoppers into certain stores and not others, and what makes them shop once inside.
Developed with Vanderbilt University’s Owen Graduate School of Management, this report examines shifting trends in toy distribution channels and identifies potential new pathways to success.