The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Part I provides a comprehensive overview of the project, including: what the future toy consumer may look like; tackling the new retail environment; and harnessing technological advancements to enhance toys.
The Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Part II shares detailed findings and insights from the project, addressing topics such as forces and trends transforming the toy industry, the emerging toy consumer, and the evolving definitions of toys and play.
2017 Financial & Operating Benchmark Survey
This confidential survey collected financial and operations data from 59 member companies that are engaged in toy manufacturing, importing, and distribution.
Member manufacturers that did not participate in the survey may purchase the aggregated results for $1,500 by contacting Bernadette Boyle.
The June 2018 Global Toy Market Presentation Made to ICTI
The NPD Group's 2018 Global Toy Market Overview provides an update on latest global toy trends, including: 2017 global sales, G12 toy market's key take-aways including industry growth, performance by Super Category, as well as trends regarding products, licensing, collectibles, top properties, online sales and more.
The reports is available upon request to eligible members by contacting Anne McConnell.
Report features economic profile of the U.S., toy sales and product trends, consumer demographics, population projections, distribution channels, information on marketing/advertising spend, toy regulatory requirements, and more.
This Toy Association-commissioned report from Kidz Global analyzes U.S. child population trends, consumer behavior, and holiday shopping trends. It explores popular kids’ entertainment brands and characters, kids’ routines and play habits, digital media use, and pocket money spend.
Perceptions and Behaviors of Toy Specialty Shoppers: The Toy Association and The NPD Group provide information on the toy specialty shopper, toy purchase planning and spending, consumer behavior in stores, what brings shoppers into certain stores and not others, and what makes them shop once inside.
Developed with Vanderbilt University’s Owen Graduate School of Management, this report examines shifting trends in toy distribution channels and identifies potential new pathways to success.
Martin Research Consulting provides a detailed view of the role of play in children’s lives from the perspective of 2,000 parents nationwide. This includes the importance that parents place on play, perceived benefits of play, the type of play that’s most valuable, and how family structure impacts toy purchasing.
2014 Toy Industry Marketing and Promotions Study
Based on data collected from 88 member companies, this study features quantitative and qualitative information on toy companies’ marketing and promotions practices.
Manufacturers interested in purchasing the report should contact Anne McConnell; $295 for members, $495 for non-members.
Consulting firm, The Family Room, surveyed 2,600 families in April 2013 about toy and game purchasing habits.