TIA’s more than 900 members account for an estimated 90% of the annual U.S. domestic toy market.
U.S. DOMESTIC MARKETS*
According to The NPD Group’s Retail Tracking Service, which represents approximately 80% of the U.S. toy retail market, the U.S. toy market grew to $20.36 billion in 2016. When factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be at about $26 billion.
Year-end sales data for 2016 shows a 5% increase in domestic toy sales from 2015.
- The data presented above is provided by The NPD Group from its U.S. Toy Retail Tracking Service to the Toy Industry Association (TIA) for publication on this website.
- Data is representative of retailers that participate in The NPD Group's Retail Tracking Service. NPD's current estimate is that the Retail Tracking Service represents approximately 80 percent of the U.S. retail market for Toys.
- While NPD does not project its toys retail sales to reflect the total market, when factoring up to 100% for a total market figure, NPD estimates the U.S. market size for the total toy industry to be in the $26 billion range in 2016.
*Source: The NPD Group
©2017 The NPD Group, Inc. All Rights Reserved.
Data compiled by:
The NPD Group, 900 West Shore Road, Port Washington, NY 11050
Marissa Guyduy, 516.625.2203
Published with permission of The NPD Group by the Toy Industry Association (TIA). Last update: Feb. 2017