Growing Your Business Through Play in Afterschool Programs

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Registration Fee:

Members: Free
Non-members: $49.00

Date & Time:

Thursday, November 5, 2020
2 to 3 p.m. (Eastern)


This one-hour webinar will discuss market opportunities for toy companies in afterschool programs, which enroll more than 10.2 million children in the U.S.

Who Should Attend:

All toy industry stakeholders are invited to participate; the webinar is recommended for professionals involved in the development of marketing, brand management, and advertising initiatives.

What You Will Learn:

What makes afterschool programming the perfect play space and landscape to make an impact during the COVID-19 pandemic? Attendees will learn 1) how afterschool programs can provide an opportunity to promote play and play products 2) how afterschool providers connect with parents more than school teachers, and 3) various tactics and approaches to reach the 2,000+ afterschool programs across the country.


Anna Yudina, senior director of marketing initiatives, The Toy Association


Gina Warner, president & CEO, National AfterSchool Association

The National AfterSchool Association (NAA), the voice of the afterschool profession, has more than 36,000 members across the country and hosts the most comprehensive program of professional development opportunities for afterschool professionals anywhere in the U.S. Working at the intersection of education, youth development, public policy and nonprofit leadership, Warner works to strengthen NAA to meet the needs of emerging and experienced afterschool professionals through enhanced training and development, increased communication, outreach, and membership engagement.

Tyler Kearns, program coordinator, Clayton Kid Zone

Kearns was named the 2019 Outstanding Afterschool Professional by the Missouri School Age Community Coalition Professional Development Institute (MOSAC2 PDI). The 2019 Outstanding Afterschool Professional Award is given to an afterschool educator who exemplifies model behavior, has work of merit, and contributes to the afterschool programming field beyond the scope of their school. Kearns also serves as a play ambassador for The Toy Association’s The Genius of Play initiative.