Last call to register! Toy industry professionals are encouraged to sign up for “Your Brand’s Secret Weapon: How Reviews Can Outwork Your Marketing Budget and Maximize ROI,” an upcoming Toy Association webinar taking place Thursday, October 23 at 2 p.m. (Eastern). Registration is now open.

The session will cover why reviews and customer sentiment are more important now than ever — and how to harness them as a powerful driver of growth and competitive advantage. Participants will learn the four pillars of a winning review strategy (quantity, quality, recency, and relevancy), recognize how customer sentiment directly impacts sales and retailer relationships, spot gaps that may be quietly costing them growth, and learn how to leverage review technology and sentiment analysis to amplify marketing spend.

The webinar will be presented by The Genesis Company’s Dan Bowling, president of Toy’n around (a division of Genesis), and Chris Jensen and Jen Zygmunt, managing partners. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for brand managers, marketers, and sales leaders interested in maximizing marketing ROI.

Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.