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10/28/2025

People of Play™ Announces Speakers for 2025 Global Inventor Pitch & Innovation Conference

People of Play™, a division of The Toy Association™, has revealed the speaker lineup and agenda for the 2025 Global Inventor Pitch & Innovation Conference. Taking place November 5 to 9 at the Embassy Suites in Rosemont, Illinois, the event unites inventors, students, designers, and industry leaders for four days of educational sessions, networking, and pitch opportunities.

10/27/2025

The Toy Association™ Monitors Global Trade & Tariff Developments

The Toy Association™ is closely monitoring major global trade and tariff developments, including those in China, Southeast Asia, and Canada, that may affect toy industry operations and costs.

10/27/2025

CARU Publishes AI Safeguards to Protect Kids Online

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released the Generative AI & Kids Risk Matrix, a guide that offers guidance to help companies developing or using AI identify and mitigate risks that impact children.

10/27/2025

Toy Industry Hall of Fame Voting Closes this Friday (Oct. 31)

With the voting deadline fast approaching, Toy Association members are encouraged to help decide the 2026 Toy Industry Hall of Fame inductees by submitting their ballots by Friday, October 31.

10/24/2025

New Research Reveals How Fandoms Grow & What It Means for Toy Brands (Webinar)

An upcoming Toy Association webinar will unpack new U.S. market research exploring the full lifecycle of fandoms — how they form, peak, and fade — and reveal how kids’ engagement evolves along the way.

10/23/2025

From AI to Gen Alpha: First Toy Fair® University Sessions Unveiled for Upcoming Show

Calling all toy professionals: class will be back in session as Toy Fair® University returns to Toy Fair, taking place February 14 to 17 at the Javits Center in New York City, with its most extensive education programming yet.

10/23/2025

Toy of the Year® Finalists to be Unveiled at CHITAG

The finalists for The Toy Foundation’s Toy of the Year® (TOTY®) Awards will be revealed in person at the Chicago Toy & Game Fair (CHITAG) on Saturday, November 8. The announcement will take place during a live press conference at 11:30 a.m. (Central) on the CHITAG main stage, accompanied by a national press release.

10/22/2025

The Toy Association’s Jacqueline Retzer Honored in Association Forum’s 2025 Forty Under 40

Association Forum has recognized Jacqueline Retzer, senior director of event management for global experiences at The Toy Association™, as one of its 2025 Forty Under 40.

10/22/2025

5th Annual Toy Safety Awareness Month Kicks off Nov. 1: How Companies Can Show Support

On November 1, The Toy Association™ will kick off the fifth annual Toy Safety Awareness Month, an industry-wide initiative that champions safe play and responsible toy shopping during the height of the holiday shopping season.

10/21/2025

President's Letter: Creating Opportunities to Better Serve Our Members

Toy Association President & CEO Greg Ahearn highlights the many ways the Association is building momentum this fall, including expanding events, launching a new website, and strengthening its advocacy on behalf of the industry.

10/21/2025

The Toy Foundation™ Play Fund Kicks Off its 5th Year Supporting Children’s Hospitals

Each year, The Toy Foundation™ (TTF) Play Fund opens grant applications for children’s hospitals and health systems nationwide to apply for funding — and TTF is looking for industry partners to financially support the Play Fund in its fifth annual grant cycle.