Calling all toy inventors, designers, and creative types! The Toy Association™ is accepting applications through Friday, October 31 for its pitch event during the Creative Factor Inventor Day program at Toy Fair® 2026.

If selected, innovators will step into the spotlight and present their products, concepts, or ideas to top inventor relations professionals and manufacturing partners, who will be in attendance to discover potential new products and playthings. The pitch event will be held Tuesday, February 17 at the Javits Center in New Yok City.

To apply, an online form and a 90-second video to support the written application must be submitted by the October 31 deadline. If selected, applicants will be notified by December 8.

Past companies that inventors have pitched to include Basic Fun!, Crayola, Fat Brain Toys, Goliath Games, Hasbro, Jazwares, Melissa & Doug, Spin Master, and more. In some cases, those conversations have led to partnerships and licensing deals that brought new products to market.

Questions about applications for Creative Factor Inventor Day may be directed to Emily Brown, The Toy Association’s global experiences manager of programs and communications.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Visit ToyFairNY.com to learn more.