Toy industry professionals are reminded to sign up for “Cracking the Code: Smarter Media Planning for Success,” an upcoming Toy Association webinar taking place Thursday, October 9 at 2 p.m. (Eastern). Registration is now open.
The session will provide participants with a practical playbook for building effective kids and family media campaigns, using data-backed insights to explore how to reach kids authentically, engage parents, and maximize retail impact. The webinar will cover best practices for reaching kids and parents in media campaigns, how to use creative assets for greatest impact, and why flighting (an advertisement strategy) can maximize returns. Participants will also receive actionable takeaways on:
- Building kid-targeted media plans backed by data
- Understanding the platforms that really matter for toy companies
- Determining best times to advertise for campaign success
- Streamlining a retail media approach
The webinar will be presented by Tim Jones, media director at Blue Plate Media Services. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for executives and staff responsible for advertising and marketing.
Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.