From flash mobs and dance parties to costumed characters roaming the aisles, Toy Fair® has long been a stage for companies to capture the attention of tens of thousands of attendees. As the industry prepares for the upcoming show, taking place February 14 to 17 at the Javits Center in New York City, exhibitors can take advantage of a host of promotional opportunities to stand out in front of buyers, media, and the global toy and play community.

This year’s offerings include digital advertising before the show, on-site branding positioned in high-visibility locations, and a mix of exclusive and non-exclusive sponsorships tied to high traffic areas. Specialty areas and education spaces, such as lounges, offer targeted ways to reach key audiences.

“In an environment as energetic as Toy Fair, creativity pays off,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “Whether through a clever activation or strategic branding, exhibitors who look beyond the booth have tremendous opportunity to stand out and shape how attendees experience their brand, making the difference between being seen and being remembered — and ideally being chosen when it’s time to place an order to post a news story.”

Click here for more information on promotional opportunities available at Toy Fair. Companies can contact their account executive: Peri Halprin (companies beginning with A–M), or Stacy Liebensohn (N–Z), with any questions.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.