Toy Fair® 2026 will offer exhibitors the opportunity to generate media buzz, with hundreds of reporters and content creators expected to attend and report on the four-day show. The Toy Association will host an "Exhibitor Academy: PR Bootcamp" webinar on December 2 at 2 p.m. (Eastern) that will help exhibitors get their products noticed by global media at Toy Fair, taking place February 14 to 17 at the Javits Center in New York City. Registration for the webinar is now open.

The session will equip companies with the knowledge and tools they need to highlight their priority items; connect with press and industry-leading buyers; target the right media through press materials and outreach; take advantage of the online press room and free resources offered by The Toy Association PR team; and more.

“Toy Fair draws media from across the globe, all looking for the next breakthrough products and trends,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “To stand out, exhibitors need to approach their media outreach with intention and preparation. Our ‘PR Bootcamp’ webinar gives companies the tools they need — from crafting strong press materials to engaging the right reporters — to elevate their brand and drive meaningful coverage before, during, and after the show.”

Questions about the Exhibitor Academy session can be directed to Simon Yung and Michael Lynch, account executives at The Toy Association.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.