Hundreds of retail outlets have already committed to attend Toy Fair® 2026, the largest and most influential toy & play industry event in North America. More than 850 individual retail outlets and attendees representing 59 countries have secured their spots to attend the global event, taking place February 14 to 17 at the Javits Center in New York City.
“With early commitments from influential buyers and a strong international presence, Toy Fair 2026 will deliver a concentrated environment for business growth,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association™. “Retailers come to source strategically, and exhibitors come ready to build partnerships that last well beyond the show floor. Together, they’re shaping the year ahead for the global toy industry.”
Among the outlets registered to date, 19 of the top 25 global retailers are confirmed, including Amazon, Barnes & Noble, Five Below, Kohl’s, Macy’s, Target, TJ Maxx, Walmart, and more.
International interest continues to increase, with retailer registration so far representing 32 countries and a current total of 59 countries represented by toy and entertainment professionals from the entire play ecosystem. These strong numbers emphasize the enduring global significance of Toy Fair and its appeal to buyers and industry professionals worldwide.
Toy Fair is the ultimate destination for discovering the latest innovations and trends that will define the toy market in the coming year. In addition to discovering product across the show floor filled with new toys and games, attendees can benefit from business, networking, and educational opportunities, including Toy Fair University, unique product discovery zones like the Launch Pad for new exhibitors, and the Creative Factor program for inventors and designers. More updates on educational sessions and networking events will be announced in the coming weeks.
Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Exhibitor applications are still being accepted. Visit ToyFairNY.com to learn more.