An upcoming Toy Association webinar will provide toy companies with the basics of operating as a TikTok Shop seller as social commerce continues to shape how consumers discover and purchase products. Registration is now open.

Taking place Thursday, June 18 at 2 p.m. (Eastern), “Grow with TikTok Shop: Toys Edition,” will explore how to open and optimize a TikTok Shop, key drivers of success on the platform, and how brands can lean into campaign-driven discovery to connect with today’s consumers. Attendees will also gain insights into the latest traffic trends and marketplace data specific to the toy industry.

The webinar will be presented by Curren Flaherty, category manager, lifestyle at TikTok Shop. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.

The session is open exclusively to Toy Association members at no cost. It is specifically recommended for industry professionals interested in launching or growing on TikTok Shop.

Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.