The Toy Foundation™ (TTF) is proud to announce its role as a charitable partner of Informa Markets’ Licensing Expo 2026, the world’s largest brand licensing trade show taking place May 19 to 21 in Las Vegas. This partnership reflects a shared commitment to spotlighting social good as a key driver of innovation and growth across the toy, game, and entertainment industries.
Year-round, TTF harnesses the passion and ability of these industries to bring comfort and joy to children in need by delivering brand-new toys and funding play projects for hospitals and areas impacted by natural disasters. Demonstrating the impact possible when companies work together for good, to date TTF has supported 38 million children worldwide with the power of play.
“As companies continue to prioritize purpose-driven partnerships and consumer engagement, Licensing Expo provides an important platform to explore how philanthropy, entertainment, and play can work together to create meaningful social impact while supporting broader business objectives,” said Pam Mastrota, executive director of The Toy Foundation.
Schedule a Meeting at Licensing Expo: The Toy Foundation team will be onsite at Licensing Expo to meet with exhibitors and attendees and explore ways to grow their philanthropy and social impact initiatives. To schedule a meeting during the show, contact Pam Mastrota (pmastrota@toyfoundation.org).
Companies can partner with TTF in support of its two core programs:
- Toy Chest: A year-round, in-kind toy donation program that delivers brand-new toys to schools, hospitals, and community organizations.
- Play Fund: A grant initiative that funds therapeutic play projects in children’s hospitals and communities impacted by disasters.
In addition to these programs, TTF offers customized partnerships strategically designed to advance a company’s business goals while amplifying its social impact. As companies plan their 2027 campaigns and philanthropic strategies, TTF serves as a trusted philanthropic partner.
“The Toy Foundation is proud to attend Licensing Expo as a charitable partner. We look forward to connecting with industry leaders and exploring new ways to deliver comfort, joy, and play to children in need around the world,” Mastrota continued.
To learn more about The Toy Foundation and get involved, visit ToyFoundation.org or contact the TTF team to explore opportunities including product donations, financial contributions, and customized cause marketing campaigns.