The Toy Foundation™ (TTF) is the exclusive nonprofit beneficiary of Toy Fair® and a partner to the entire toy industry in advancing philanthropy to support children in need. From attending the Toy of the Year® (TOTY®) Awards fundraiser to donating product at the close of Toy Fair, there are multiple opportunities for every exhibitor and attendee to get involved and give back.

To discuss partnership opportunities specific to your business, schedule a private meeting with The Toy Foundation team.

• TOTY Awards: Taking place on Friday, February 13 at Pier Sixty in New York City, the TOTY Awards are the must-attend evening to celebrate industry achievements and raise critical funds to bring play to children in need. Purchase tickets here.


• Bid on Auction Items: Give and get something in return when you bid on one-of-a-kind auction experiences. The online auction, open from February 9 to February 17, will feature specially curated offerings ranging from family-fun adventures to relaxing getaways. All auction items are generously donated and every winning bid directly supports TTF’s work.


• Toy Fair University: Manufacturers, buyers, creatives, and students are invited to attend “The Toy Foundation: Keys to Corporate Giving,” a panel discussion highlighting the importance of corporate philanthropy within a business strategy. The panel takes place on Monday, February 16, at 11:40 a.m. at the Toy Fair University Theatre (Booth 3103).


• Give the Gift of Play: Throughout Toy Fair, scan the QR code on Toy Foundation signage to donate any dollar amount and bring play to children when they need it most. Just $25 can make a meaningful difference.


• Toy Fair Store (Booth 3146): Open throughout all four days of the show, while supplies last, all purchases support The Toy Foundation and its mission to deliver play to children in need. Attendees can pick up Toy Fair memorabilia celebrating the 120th show, including limited-edition, Toy Fair-branded beanies, caps, T-shirts, tumblers, notepads, stickers, and more.


• Toy Donation Collection: At the close of Toy Fair, exhibitors are encouraged to donate toys, games, and other play items – of any quantity – to TTF’s Toy Chest program. Complete a donation form, label the product in your booth, and TTF will take care of the rest!

To learn more about The Toy Foundation, schedule a meeting, or ask questions, please contact TTF team.

Toy Fair® will take place February 14 to 17, 2026 at the Javits Center in New York City. Attendee registration is now open. Limited space is available to secure a spot to exhibit. Visit ToyFairNY.com to learn more.