January 16, 2026 | Toy Association members can now access a complimentary new Trend Hunter report that examines how brands across industries are moving toward initiatives that foster social good, inclusivity, and sustainability. These trends outlined in the report illustrate how brands can unlock new growth opportunities by meeting rising consumer expectations for positive societal and environmental contributions.

Some examples highlighted in this report include:

• Sensory Experiences — Companies are increasingly introducing sensory-friendly public experiences that reduce overstimulation and create more welcoming environments for individuals with sensory processing sensitivities. These initiatives include dim lighting, reduced noise levels, specially trained staff, and designated calm spaces, responding to growing demand from individuals who often find traditional public venues overwhelming. A recent example is Chuck E. Cheese, which hosted “Sensory Sensitive Sundays” in celebration of World Autism Month last April, offering modified environments with lower sound levels and softer lighting at participating locations across the U.S. and Canada so more families could enjoy the experience comfortably.
• Climate-Friendly Paint — Paint manufacturers are increasingly developing eco-conscious, air-improving coatings designed to reduce environmental impact while supporting healthier living spaces. These innovations respond to growing demand from health- and climate-conscious consumers seeking ways to limit indoor pollution, lower emissions, and protect their families amid rising urbanization and environmental concerns. Paint company ECOS has entered the air-purifying paint market with a water-based formula that absorbs and neutralizes harmful airborne pollutants, providing a high-quality finish without harmful chemicals.
• Gamer Support — Esports organizations are increasingly partnering with mental health and harm-prevention groups to promote safer, more inclusive online gaming environments. These collaborations reflect rising concern among parents and industry leaders about toxicity in competitive gaming spaces, particularly given the large number of young players involved. By offering education, resources, and expert-led guidance, esports companies are taking a more proactive role in supporting player wellbeing. A recent example is Ygam, which launched an esports and gaming harm prevention program to educate young players, parents, and industry professionals on issues ranging from microtransactions and advertising to safe participation and career pathways, following a successful pilot with community and university partners in the UK.

This report is the latest in a series from Trend Hunter that is exclusive to Toy Association members. These reports offer in-depth perspectives and trends in various areas related to the toy industry and youth markets to help spark unique ideas. For additional relevant trends, members can click on the report’s consumer insights examples, scroll down, and click the images for further information.

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