As the countdown to Toy Fair® begins, The Toy Association™ has announced that general exhibitor applications are now open for the largest toy show in the Western Hemisphere, taking place February 20 to 23, 2027 at the Javits Center in New York City. Potential exhibitors can apply for booth space or private meeting suite space.
Welcoming tens of thousands of buyers, play professionals, and global media outlets, Toy Fair 2027 will immerse show attendees in an engaging event filled with business opportunities, world-class education, and networking events. The upcoming show will build on momentum from Toy Fair 2026, which drew more than 1,000 registered members of the media, plus decision-makers from more than 100 countries and all 50 U.S. states, and the top 25 U.S. toy retailers, who were there to check out products from more than 720 exhibiting companies.
The return of Toy Fair also brings back the industry’s top educational programming with Toy Fair University. Taking place throughout the show, the program brings together the strongest thought leadership in the global toy and play industry to cover industry and retail trends, IP protection, compliance issues, licensing strategies, and more.
Toy Fair’s visual merchandising initiative will also return, encouraging exhibitors to create inviting, discovery-driven booths, and the fourth annual Reimagination Awards will reward exhibitors whose booths stand out for creativity, effectiveness, presentation, and more. Winners will be announced during the show. View the 2026 winners here.
“There’s no place like Toy Fair in New York City when it comes to launching products, building relationships, and growing your business,” said Kimberly Carcone, executive vice president of global experiences at The Toy Association. “Exhibiting at Toy Fair offers unmatched exposure to buyers, media, and key decision-makers, helping companies of all sizes build momentum and grow. We encourage all toy companies to take advantage of this powerful opportunity as we gear up for another unforgettable event in 2027.”
Companies are encouraged to contact their account executive with questions about exhibiting at Toy Fair. Company names beginning with A–M: contact Simon Yung; N-Z: contact Michael Lynch.
Visit ToyFairNY.com to learn more.