The Toy Association’s trends team has been featuring members’ toys and games tied to the summer’s biggest conversations — from outdoor fun to safe summer play and soccer-inspired toys — to consumers across major media markets and publications. To date, the campaign has resulted in 10 media placements, reaching a cumulative audience of more than 146 million.

Broadcast highlights included World Cup-inspired toy segments on Good Day LA, CBS Los Angeles, and FOX 5 DC, where The Toy Association’s trend experts showcased soccer-themed toys and discussed how major cultural moments are influencing play. Outdoor toy recommendations were also featured on KTLA. Rounding out the coverage with summer safety advice, Joan Lawrence, senior vice president of standards and regulatory affairs at The Toy Association, appeared on PIX11 to share expert guidance on how to ensure kids are playing safely all summer long.

Online, The Toy Association’s trends team contributed commentary to leading consumer publications, including Forbes Vetted, TODAY, Babylist, "Where We Live” Connecticut Public Podcast (NPR), and Good Housekeeping. Topics ranged from nostalgia-fueled toy trends and screen-free play to seasonal toy recommendations.

Visit The Toy Association’s YouTube channel to view all the segments featuring Toy Association members’ toys.

Companies looking to showcase new products to The Toy Association’s trends team and be considered for future media opportunities are encouraged to contact Jennifer Lynch. Manufacturers with showrooms in LA are encouraged to schedule a meeting with The Toy Association’s trends team (September 14 to 25) to showcase their latest launches and line extensions for consideration in 2027 trend reports, media outreach, and consumer-facing promotions.