Fall Toy Preview

Fall Toy Preview is The Toy Association's marketplace where savvy decision-makers come to preview product for next year's all-important holiday season.


2016 NPD/ICTI Global Toy Market Report

Global Market ReportThe 2016 NPD/ICTI Global Toy Market Report provides analysis to help toy companies address global toy market opportunities. The full report includes information on the overall size of the global toy market, toy spend and growth metrics by region, annual spend per child by region and country, and category spend breakdown for 11 countries covered by NPD.

Inspiring Generations of Play

Our Mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The toy industry is dedicated to putting smiles on the faces of children. The Toy Industry Foundation (TIF) is a focal point for the philanthropic efforts of the toy industry.


Toy safety is the number one, year-round priority for The Toy Association and its members.

Featured Member

Cogni Toys

CogniToys are smart devices in toy form, tailored just for kids to provide an educational and entertaining experience without the need for a screen.