Toy Fair Dallas

Toy Fair Dallas is The Toy Association's marketplace where savvy decision-makers come to preview product for next year's all-important holiday season.

Member Resources

Taking Action on Tariffs

The Toy Association continues to fight against the threat of tariffs on toys made in China. Get involved in the industry’s grassroots campaign – together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

Genius Play Pix is Back!

Toy Association members are invited to submit lifestyle images of their products. Get additional exposure during the critical holiday season on The Genius of Play social media channels which reaches an audience of over 2 million monthly.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The U.S. Toy Collector

Industry ReportThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.


The Toy Association’s new Safety Education Program provides a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry.



The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.