Toy of the Year Awards

Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year.


Generations of Play, An Oral History

Share your toy stories with The Toy Association’s new oral history project, powered by StoryCorps.

Taking Action on Tariffs

Get involved in the industry's grassroots campaign to fight the threat of tariffs on toys made in China. Together, we’ll let the Administration and key government agencies know that duties on toys would cause harm to U.S. consumers and jobs.

Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


The U.S. Toy Collector

Industry ReportThe Toy Association commissioned The NPD Group to conduct custom research that takes an in-depth look at the U.S. toy collector. This report provides detailed information on the size and value of their collections, motivations for collecting, shopping habits and retailer preferences, cross category collecting and segments collectors by unifying characteristics.


The Toy Association’s new Safety Education Program provides a detailed overview of key state, federal, and international safety regulations and requirements impacting the toy industry.



The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.