Annual Business Conference

Known as the “Oscars” of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year.


Inspiring Generations of Play

Our mission is to be a unifying force for members’ creativity, responsibility and global success, advocating
for their needs and championing the benefits of play.


Toy Manufacturing and Retail Solutions - the Future

Industry ReportThe Toy Association has commissioned a series of studies by ProdigyWorks to explore the future of the toy industry. Complementing a first phase completed in early 2018, the new report shares an overview of the critical need for toy manufacturers and retailers to innovate and presents key pathways to attracting new and existing consumers for success in the future marketplace.


Toy safety is the number one, year-round priority for The Toy Association and its members.


The toy industry is dedicated to putting smiles on the faces of children. The Toy Foundation (TTF) is a focal point for the philanthropic efforts of the toy industry.