2017 Categories
Action Figure of the Year (new category for 2017)
Toys that include action figures, and their play sets/accessories
Active/Outdoor Toy of the Year
Toys that are designed for active, outdoor play
Activity Toy of the Year
Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity.
Collectible of the Year (new category for 2017)
Toys that compose a set; can include novelty playthings miniature versions of existing lines, licensed collectibles, etc.
Construction Toy of the Year (new category for 2017)
Toys that include building & engineering sets
Doll of the Year (new category for 2017)
Toys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories
Game of the Year
Children’s board, card, electronic or other physical game formats and puzzles (does not include video games or apps)
Infant/Preschool Toy of the Year
Toys that are developed for infants/preschoolers (up to 5 years)
Innovative Toy of the Year
Toys that utilize innovative design, technology, or manufacturing processes to enhance play value
License of the Year
Character or property that has had success spreading its brand throughout the industry
Rookie of the Year (new category for 2017)
A new company (created within the last 2 years) that has brought to market an outstanding toy
Specialty Toy of the Year
Toys primarily distributed through specialty retailers
Tech Toy of the Year
Physical toys that are electronic or interact with a smartphone, tablet or gaming device
Vehicle of the Year (new category for 2017)
Toys that are powered or non powered vehicles, and their playsets / accessories
Peoples Choice Toy of the Year
Toy decided by consumers
Toy of the Year
Overall best toy of the year decided by retailers, consumers, media and TIA members