President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President's Letter: Pause & Reflect

Toy Association president & CEO Steve Pasierb addresses the Association’s embrace of yesterday’s “pause” of all media and what comes next.


President’s Letter: The Road Back for the Toy & Play Community

Toy Association President & CEO Steve Pasierb discusses how the Association is shifting its attention to what the future of the toy business may look like and how to master the challenges of 2020, 2021, and beyond.


COVID-19: Toy Association Actions to Support Members and Families Across North America

In this time of risk and uncertainty, The Toy Association team is fully mobilized to both proactively and responsively act to protect our members and the wider toy and play community, and to reach out to the parents and families we all serve. Toy companies are being hit with business restrictions and mandated closures, specialty retailers are striving to connect with customers, supply and distribution chains are disrupted, and families are searching for ways to keep children active and productively engaged in learning.


President's Letter: Coronavirus Impacts and Toy Association Resources for Members

With another successful Toy Fair New York behind us, Toy Association president & CEO Steve Pasierb shares how The Toy Association's focus remains on COVID-19 and its many implications for the global toy community.


President’s Letter: Gearing Up for Toy Fair New York 2020

The wait is almost over! The 117th Toy Fair New York will kick off this weekend. From educational sessions that hit on the hot topics of the industry (trade, counterfeits, coronavirus, and more) to show events that shine a spotlight on the inventor community, Toy Association President & CEO Steve Pasierb shares what to look out for as you navigate the show floor.


President's Letter: It’s Imperative to Learn From and Act Upon 2019 Sales Results

While The NPD Group reported an unwelcome 4 percent decline in U.S. retail sales in 2019, Toy Association President & CEO Steve Pasierb discusses why it's important to look closely at specific influences and take a macro view of the environment in which we are operating.


President’s Letter: The Path to 2020 Primed by 2019 Accomplishments

Toy Association President & CEO Steve Pasierb updates the industry on a range of impactful market events, membership achievements, research, communications programs, and more that are working to help members.


President’s Letter: Tariffs and Counterfeits Headlined a Tumultuous 2019

In his first President’s Letter of 2020, Toy Association president & CEO Steve Pasierb reflects on how China tariffs and threats posed by counterfeit toys shaped 2019 and addresses the challenges still ahead.


President’s Letter: The Real Threat of Fake Toys

President & CEO Steve Pasierb outlines recent developments in The Toy Association’s fight against unsafe, counterfeit toys.


Trump’s Latest Tariffs Threaten the American Toy Economy – Help Us Push Back!

Steve Pasierb, president and CEO of The Toy Association, shares how the Association is aggressively fighting tariffs on Chinese imports and urges the toy industry to get involved.


Toy Association Public Comments Concerning Proposed Modification of Action Pursuant to Section 301

As submitted in previous comments, we continue to strongly oppose any tariffs levied on toys, games, toy components and other toy-related imports. In previous lists, tariffs on toy related products like art supplies, children’s furniture and toy components have already negatively impacted many U.S. toy companies. However, the proposed tariffs on toy imports from China will devastate the toy industry and assuredly lead to higher consumer prices.


Toy Association Comments on White House Intellectual Property Roundtable

On behalf of The Toy Association, thank you for the opportunity to participate in the White House Intellectual Property Roundtable and for your focus on the very important issue of combating the trafficking of counterfeit goods.


“Play All May” – Help Us Spread the Word about Play’s Vital Role in Child Development

Toy Association President and CEO Steve Pasierb shares successes achieved by The Genius of Play and why the toy industry should support its first-ever month-long celebration of play.


State, Federal, and Business Protection Advocacy: Not Everything is About China

Toy Association President & CEO Steve Pasierb discusses a number of ongoing Association advocacy efforts that tackle homegrown challenges, including intellectual property protection, marketing to children, data privacy, and chemical safety.


Toy Association Comments on the CCPA

The Toy Association, Inc., on behalf of its members, appreciates the Attorney General’s effort to solicit input from stakeholders on the California Consumer Privacy Act (CCPA) (Cal. Civ. Code §§ 1798.100– 1798.199) in advance of its rulemaking initiative.