President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President’s Letter: How ICTI Works for You and Your Company

In keeping with the U.S. toy and play industry’s increasingly global view, The Toy Association is focused on effectively addressing emerging threats, regulatory pressures, and barriers to trade around the world. Our ongoing efforts are greatly aided by working with the International Council of Toy Industries (ICTI), the industry association for the worldwide toy industry that is made up of national toy associations from 20 countries. I can say that we’re proud and honored to be a part of this collaborative.


President’s Letter – 2nd Annual Play Fair Delivers Brand-Building Fun for Families & Toy Fans

Steve Pasierb, The Toy Association’s president & CEO, shares with members the success of the second annual Play Fair, the Association’s dedicated business-to-consumer event designed to help members further build their brands by connecting directly with kids and parents. The event was held November 4 to 5 at the Javits Center in New York City, and expanded to more than 230,000 square feet of space – three times its previous size – bringing together toy and play fans of all ages under one roof for countless memorable experiences with their favorite toys and brands.


President’s Letter: Doing Business at Play Fair – a Must-Visit Destination for Families & Fans

Steve Pasierb, president & CEO at The Toy Association, shares why toy brands should get excited about Play Fair 2017 – our industry’s most ambitious platform for connecting with kids, families, and toy lovers of all ages in the world’s most influential media market.


President’s Letter: Fall Toy Preview ’17 – Energy, Trends, and Sales Dominate in Dallas

With more than 600 registered buyers scouting out product for holiday 2018 and more than 2,800 attendees from 20 countries overall, last week’s Fall Toy Preview 2017 was an overwhelming business success, shares Steve Pasierb, The Toy Association’s president & CEO.


President’s Letter: Fall Toy Preview Is Shaping Up to Be a Success!

Summer might be in full swing, but fall is already priority #1 with Fall Toy Preview right around the corner – taking place October 3 to 5 in Dallas.


President’s Letter – June 20, 2017: The Toy Association’s Summer of Safety

With summer vacation just around the corner, spreading awareness about safe outdoor play has been a key component of The Toy Association’s public education efforts.


President’s Letter – June 6, 2017: Philly to Become Center of Specialty Toy Retail World This June

Amid another crazy-busy year for the business of toys, all attention in North America is rightfully turning to Philadelphia and the American Specialty Toy Retailing Association’s (ASTRA) 2017 Marketplace & Academy, taking place June 25 to 28. For four days, specialty toy buyers and sellers will marvel over new products, hear fresh ideas, and network, while retailers will gain tools to help their stores and online platforms thrive.


President’s Letter: Your Toy Association Helps You Forge New Business Relationships Online

The most successful New York Toy Fair to date is now behind us, but the play trade’s year-round business-to-business digital social marketplace is hopping with buyers and sellers! As the only platform of its kind, (ST365) continues to grow and attract a global audience, with new toy retailers joining each week to browse digital showrooms, discover new products, and conveniently place secure orders online.


President’s Letter – January 10, 2017: Outlook for the Business of Toys

I greet the New Year with optimism that the U.S. toy community will sustain growth. We saw leaps in both 2015 and 2016, thanks to our industry’s deep creativity, inventiveness and business acumen, qualities that augur well for the future. I am encouraged by trends that have the potential to fuel positive sales through holiday ’17, including immersive tech toys, active play, family games, collectibles, the continued positive influence of licensing, and STEM/STEAM toys that are now foremost fun and educational.


President’s Letter - December 20, 2016: Tax, Trade and Tariffs - A Threat to Toys in 2017

Since the raucous election, no issue has raised more questions or caused more concern for the Toy Industry Association (TIA) and our members than the possibility of significant tariffs being placed on imported products – as well as the potential for a trade war with China. Indeed, last week at TIA’s annual External Affairs Strategy Meeting, a considerable amount of time was dedicated by member companies in attendance to the potential impacts of tax, trade and tariffs in 2017. Accordingly, I want to devote this year-end President’s Letter to an analysis of the issues that could be critical to your company and the entire business of toys in the New Year.


President’s Letter – December 6, 2016: Re-Launching the Play Trade’s Dynamic B2B Marketplace

With just a few months to go until the North American International Toy Fair opens its doors, it’s an opportune time to remind our members about TIA’s online business-to-business marketplace for toys, which has been re-launched as ShopToys365 (previously called ShopToyFair365).


President’s Letter – November 29, 2016: Perspectives on U.S. PIRG's 2016 Trouble in Toyland Report

As someone who worked in both communications and adolescent public health for over three decades, I find myself particularly blessed this holiday season to be part of the business of toys. I'm surrounded every day by a talented and passionate staff and so many creative people who invent wonderful products bringing both joy and the developmental benefits of play to kids around the world. They do this while working for U.S. toy companies that are deeply committed to product safety every minute of every day and in everything they produce. I cannot emphasize enough the toy community’s commitment to safety. We must protect and keep little ones safe while they play. And further, there are no margins in unsafe toys. It's just bad business.