President's Letters

As your Toy Association, we are committed to helping you prosper and grow amidst a rapidly changing toy and play landscape.

Our work on behalf of members is outlined by Steve Pasierb, Toy Association president & chief executive, in his regularly published President’s Letters.

President’s Letter: Vital Q4 2018 Toy Selling

Steve Pasierb, The Toy Association’s president & CEO, shares an optimistic outlook for the all-important fourth quarter despite threats facing the toy industry.


Toys“R”Us is Gone, Yet the Toy Industry Demonstrates its Resilience

Toy Association President & CEO Steve Pasierb reflects on the U.S. toy industry’s positive first half sales results and how the growth equals optimism in the near term.


An Urgent Priority: IP Protection and Counterfeit Toys

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s efforts to raise member concerns and explore solutions surrounding IP infringement and counterfeit toys, with the goal of ensuring that only safe, compliant toys are getting into the hands of children.


Protecting Your Business – A World of “Opportunities”

Steve Pasierb, The Toy Association’s president and CEO, highlights the Association’s many international and domestic advocacy efforts on behalf of its members.


President’s Letter: Embrace the Disrupt

Toy Association President & CEO Steve Pasierb reflects on the uncertainty in the retail world, disruptive new bills, and proposed regulations – and how The Toy Association is focused on these threats and challenges so that members can focus on growing their businesses.


Toy Association President Reflects on Year of Achievement for Toy Community

In his first President’s Letter of 2018, Steve Pasierb, president & chief executive, reflects on a year of continued achievement for Toy Association members and the business of toys.


President’s Letter – 2nd Annual Play Fair Delivers Brand-Building Fun for Families & Toy Fans

Steve Pasierb, The Toy Association’s president & CEO, shares with members the success of the second annual Play Fair, the Association’s dedicated business-to-consumer event designed to help members further build their brands by connecting directly with kids and parents. The event was held November 4 to 5 at the Javits Center in New York City, and expanded to more than 230,000 square feet of space – three times its previous size – bringing together toy and play fans of all ages under one roof for countless memorable experiences with their favorite toys and brands.


President’s Letter: Doing Business at Play Fair – a Must-Visit Destination for Families & Fans

Steve Pasierb, president & CEO at The Toy Association, shares why toy brands should get excited about Play Fair 2017 – our industry’s most ambitious platform for connecting with kids, families, and toy lovers of all ages in the world’s most influential media market.


President’s Letter: Fall Toy Preview ’17 – Energy, Trends, and Sales Dominate in Dallas

With more than 600 registered buyers scouting out product for holiday 2018 and more than 2,800 attendees from 20 countries overall, last week’s Fall Toy Preview 2017 was an overwhelming business success, shares Steve Pasierb, The Toy Association’s president & CEO.


President’s Letter: How ICTI Works for You and Your Company

In keeping with the U.S. toy and play industry’s increasingly global view, The Toy Association is focused on effectively addressing emerging threats, regulatory pressures, and barriers to trade around the world. Our ongoing efforts are greatly aided by working with the International Council of Toy Industries (ICTI), the industry association for the worldwide toy industry that is made up of national toy associations from 20 countries. I can say that we’re proud and honored to be a part of this collaborative.


President’s Letter: Fall Toy Preview Is Shaping Up to Be a Success!

Summer might be in full swing, but fall is already priority #1 with Fall Toy Preview right around the corner – taking place October 3 to 5 in Dallas.


President’s Letter – June 20, 2017: The Toy Association’s Summer of Safety

With summer vacation just around the corner, spreading awareness about safe outdoor play has been a key component of The Toy Association’s public education efforts.


President’s Letter – June 6, 2017: Philly to Become Center of Specialty Toy Retail World This June

Amid another crazy-busy year for the business of toys, all attention in North America is rightfully turning to Philadelphia and the American Specialty Toy Retailing Association’s (ASTRA) 2017 Marketplace & Academy, taking place June 25 to 28. For four days, specialty toy buyers and sellers will marvel over new products, hear fresh ideas, and network, while retailers will gain tools to help their stores and online platforms thrive.