Toy Industry Association (TIA) Statement about Toy Safety and the U.S. PIRG Annual Toy Reports

Each year around this time there are several things we have come to count on – one is the annual targeting of toys by groups such as U.S. PIRG who take advantage of the high visibility of toys during the holiday season and the opportunities for media attention their reports generate. 

Like PIRG, members of the toy industry are intent on assuring that the toys consumers bring into their homes are safe for their families. Unlike PIRG, we maintain our priority focus on toy safety every day of the year. 

As an industry that creates magical products for children, we hold ourselves to the highest possible standard of care. This is why the Toy Industry Association (TIA) works year-round to ensure that U.S. toy safety standards remain the most protective in the world.  We educate all toy stakeholders – especially manufacturers and retailers – about these strict U.S. toy safety laws and the mandatory steps necessary to demonstrate compliance with them.  If a toy fails to meet these tough national standards, we want that product out of the stream of commerce.

The toy industry works in close cooperation with government agencies such as the U.S. Consumer Product Safety Commission and U.S. Customs and Border Protection, medical experts, consumer groups and others who can help us meaningfully enhance the safety of our industry’s products.  We are especially proud that the CPSC, the federal agency responsible for monitoring the safety of toys, consistently ranks toys among the safest of 15 consumer product categories commonly found in the home … this is a report that parents and families can trust.

Providing safe toys for children is the industry’s highest priority; assuring that all play is safe is a responsibility we share with parents and other caregivers.  Education and information is the best way to help families select the ‘perfect’ toys for their children … a ‘perfect’ toy is one that is age appropriate and matches the interests of the child.  A wide range of resources – from toy shopping tips to recall information and recommendations for safe and supervised play – are available on the TIA website,



FACT:    An estimated three billion toys are sold in the U.S. every year

FACT:    Less than .03% (or three one hundredths of one percent, or .0003) of all toys sold each year in the United States are recalled.

FACT:    CPSC Chairman Inez Tenenbaum has recently stated, “When parents and grandparents walk into a toy store or visit an e-retailer, they can have confidence that the toys they see have likely been independently tested to ensure compliance with strong safety standards.”

FACT:    CPSC consistently reports that toys are among the safest consumer products found in the home.

FACT:    The U.S. toy safety standard (ASTM F963) became mandatory under federal law in 2008.

FACT:    In 2013, the committee responsible for the development and ongoing maintenance of the U.S. toy safety standard (ASTM F963) received the CPSC Chairman’s Circle of Commendation Award for its “significant, lifesaving contributions to consumer product safety in the U.S. and around the world;” its leadership in safety was also recognized by the National Institute of Standards and Technology and American National Standards Institute during this year’s U.S. celebration of World Standards Day.