Target Joins the Toy Industry Association
April 11, 2017 | The Toy Industry Association (TIA) is pleased to announce that Target, one of the top toy retailers in the U.S., joined the Association as a member on April 1.
In 2011, TIA amended its bylaws to allow retailers, licensors, inventors, and independent sales representatives to join the Association as full regular members.
“We’re honored to welcome our colleagues at Target as active participants in the Association,” says Steve Pasierb, TIA president and chief executive. “We know buyers and retailers of all types and sizes have brought important perspectives to our work as a unifying force in the toy community. We’re excited to both represent Target and include the talent of their people on our committees, as the voices of members consistently strengthen our outcomes.”
“I am excited to join TIA and look forward to engaging in a meaningful manner,” adds Nik Nayar, Target’s vice president of toy merchandising.
Target will play an active role in the Association, with Don Asleson, senior compliance analyst at the retailer, joining TIA’s federal, state, and safety standards/technical committees.
TIA’s vast membership includes manufacturers, retailers, distributors, licensors, inventors, and other businesses that bring the joy of play to children. Members enjoy a wide range of benefits including programs, events, services, and tools that bring them greater prosperity in the U.S. and overseas. Contact TIA’s Bernadette Boyle (646.454.5585) to learn more.