Latest Webinar Explores Best Practices for STEM/STEAM Toy Development

stem-steam-webinar-product-developmentOctober 10, 2019 | Don’t miss out on the latest STEM/STEAM research in the "Best Practices for Creating STEM/STEAM Toys that Motivate Kids to Learn" webinar, coming up Thursday, October 17 at 2 p.m. (Eastern). Registration is free to members and $49 for non-members.

This hour-long webinar invites toy companies to think about how their products can help better prepare kids for careers in science, technology, engineering, and math.

Based on a new report by The Toy Association, this session will cover:

  • Topline results from a survey of 2,000 parents who shared their perspectives on STEM/STEAM careers, education, and the role of toys;
  • 14 unifying characteristics of STEM/STEAM toys based on comprehensive research and in-depth interviews with experts;
  • Actionable tips for ideating, developing, and marketing product and STEM/STEAM guidelines

The webinar will be presented by James P. Seymour, PhD, vice president and chief technology officer at E-Blox; Tom Runtz, director of product development at Learning Resources; and Netta Rabin, vice president of product development at Klutz. The webinar will also be presented and moderated by Janis Zegman, marketing project manager at The Toy Association.

All toy professionals are invited to attend; though this webinar is specifically recommended for those in product development, marketing, and sales.

For more information, contact Anne McConnell , senior director of market research & data strategy at The Toy Association.