Best Practices for Creating STEM/STEAM Toys that Motivate Kids to Learn


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Registration Fee:

Members: Free
Non-members: $49.00

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Date & Time:

Thursday, October 17, 2019
2 – 3 p.m. (Eastern)


How can toy companies create products that truly prepare kids for careers in science, technology, engineering and math? According to The Toy Association, toys encourage open-ended play and trial-and-error exploration, teach problem-solving, and allow children to lead the play experience, among other attributes. This webinar will share best practices for developing and marketing STEM/STEAM toys.

Who Should Attend:

All Toy Association members and non-members are invited to attend; specifically recommended for those in product development, marketing, and sales.

What You Will Learn:

Based on a new report by The Toy Association, this session will share:

  • Topline results from a survey of 2,000 parents who shared their perspectives on STEM/STEAM careers, education, and the role of toys;
  • 14 unifying characteristics of STEM/STEAM toys based on comprehensive research and in-depth interviews with experts;
  • Actionable tips for product development, marketing, and STEM/STEAM guidelines presented by toy industry professionals.


Janis Zegman, marketing project manager, The Toy Association


James P. Seymour, PhD, vice president and chief technology officer, E-Blox
An inventor and innovator in wireless technologies, with a PhD. in Electrical Engineering, Jim’s mission at E-Blox is to make learning fun – and to address the real and pressing need of motivating children to investigate the sciences.

Tom Runtz, director, product development, Learning Resources
Tom Runtz is a leader in educational toys and has been developing award-winning products for over 30 years. Tom has been instrumental to the development of STEM and coding products for preschool and kindergarten children at Learning Resources.

Netta Rabin, vice president, product development, Klutz
Netta Rabin describes her job as a real-life version of the movie Big. From ideation to finished product, Netta leads her product development team to create beautiful craft and activity kits that are each tested by a panel of kid experts in order to earn every kid’s seal of approval.