Learn Valuable Insights to Optimize Your Business

Complete The Toy Association’s 2019 Financial & Operating Benchmark Study

July 15, 2019 | Are you operating your company as efficiently as your peers? Are you interested in exploring areas where you can improve business functions? Making sound business decisions is critical for success, especially in today’s volatile environment.

The Toy Association is encouraging members to complete a confidential 2019 Toy Industry Financial & Operating Benchmark Study. Open to member company toy manufacturers, distributors, and importers, the questionnaire can be taken online or via hard copy. Completed surveys will be accepted through July 31.

This free resource offers survey participants access to critical information, including: (View the survey’s complete benefits.)

  • A confidential report grading your operations on key ratios and industry totals, aggregated by key segments;
  • Information on how your financial metrics compare to other companies of similar size, category, and distribution channel;
  • Eight years’ worth of trend data based on the 2019 and previous studies.
  • an online searchable results tool that will enable you to drill deeper into the data for your own custom analysis, which can be imported to .xls or .pdf. (excel or pdf instead?)

The Toy Association has commissioned Industry Insights to collect and analyze submitted data. All responses will be returned directly to Industry Insights, where they will be kept in strict confidence. The Toy Association will receive total industry and aggregated data only.

Questions regarding survey specifics may be directed to Michael Becher, vice president of Industry Insights. All other questions may be directed to Anne McConnell, The Toy Association’s senior director of market research & data strategy.