REMINDER: One Month Left to Submit Your TOTY Nominations

August 19, 2019 | The Toy Association is reminding companies to submit their nominations for the 2020 Toy of the Year Awards by midnight (Eastern) on Thursday, September 19.

Administered by the Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need. Here’s some important information about the nomination process:  

  • Toy companies, inventors, and other industry representatives may submit their products for consideration across 16 TOTY categories via the nomination form available at
  • This year a new STEM/STEAM Toy of the Year category has been introduced to recognize toys that encourage kids to develop skills (foundational or curricular) in the core disciplines of science, technology, engineering, and mathematics.
  • Finalists will be revealed November 11. At that time, voting will open for retailers, media, Toy Association members, and consumers (at through January 5, 2020.
  • One winner in each category, as well as the “People’s Choice” award (based solely on consumer votes) and the prestigious overall “Toy of the Year” winner (chosen by a panel of experts), will be announced at the TOTY Awards ceremony on Friday, February 21, 2020 at the Ziegfeld Ballroom in New York City.

The TOTY Awards gala will kick off Toy Fair New York with a celebration honoring the most outstanding new toy products to hit the marketplace, the industry icons being inducted into the Toy Industry Hall of Fame, and the inspiring work of The Toy Foundation.

For the full list of TOTY categories and for more information, visit the TOTY website or email