Join A VIP Delegation to Attend Toy & Edu China 2020

January 13, 2020 | Toy Association members have the opportunity to take part in a VIP delegation attending the 32nd Shenzhen International Toy & Education Fair (Toy & Edu China 2020), taking place March 6 to 8.

Organized by Richard Gottlieb, founder & CEO of Global Toy Experts, this subsidized delegation will have the chance to attend China’s largest domestic toy show, which attracts more than 60,000 visitors and is expected to host 1,500 to 2,000 exhibitors this year. The show will cover eight halls (roughly 1.7 million square feet) of the brand-new Shenzhen World Exhibition & Convention Centre.

"Anyone who wants to learn about the Chinese domestic market should join us on this limited member delegation to the Shenzhen International Toy & Education Fair,” said Gottlieb. “It’s a great opportunity to not only visit the fair but have a private tour of Chinese retail stores. Individuals are encouraged to sign up soon as space is limited.”

The Toy Association’s Ken Seiter, vice president of marketing & communications, will also speak at the show on the topics of STEM/STEAM and the benefits of play. With demand continuing to rise in China for educational toys, this presents a major opportunity for those working in STEM/STEAM-related product categories. Members also have a significant opportunity to grow their businesses in the world’s second-largest toy economy, expand brand recognition, and develop new professional relationships thanks to business-matching services provided through the show.

During their stay, members of the delegation will enjoy a three-night hotel stay on March 5 to 8, complimentary tickets to attend the fair’s opening night banquet and cocktail party and be treated to a guided tour of the show. Other travel activities and services include tours of a retail store and factory and an interpreter.

Interested Toy Association members can contact Richard Gottlieb to sign up and learn more.