Toys Hop into Easter Baskets as Holiday Spending Expected to Hit Record High

The following article contains information from a press release issued by The National Retail Federation on March 24, 2021.

March 29, 2021 | With the National Retail Federation (NRF) projecting consumers will spend an average of $179.70 this Easter − the highest figure on record, The Toy Association trends team has been at work promoting member products as must-have items to load up kids’ Easter baskets.

Members of trends team were recently featured on Good Day Sacramento, TV20 Detroit’s Action News This Morning, and Fox 59 Indianapolis to talk about just a few of the great candy alternatives available.

“For families looking for sugar-free alternatives to stock their kids’ Easter baskets this year, there is a vast range of Easter toys to appeal to kids of all ages, whether it’s a DIY craft kit or game the whole family can enjoy together, outdoor toys that are perfect for spring, or Easter-themed plush collectibles for extra comfort,” said Adrienne Appell, senior vice president of marketing communications at The Toy Association.

According to the NRF survey, Easter gifts, including toys, will take the biggest piece of the pie with an average spend of $31.06 compared to $25.22 on candy. And as with other holidays during the pandemic, online shopping for Easter products is predicted to grow to 35 percent, up from 28 percent last year. Of those purchasing Easter-related items, 48 percent will shop at discount stores, 35 percent will visit department stores, 23 percent will go to a specialty store, and 23 percent will shop local.

The Toy Association is continually on the hunt for the latest playthings for media opportunities. Toy and game suggestions may be sent to Kristin Morency. All products must be available at retail and new for spring 2021. If selected, shipping instructions will be provided. Preference will be given to Toy Association members.