Boost Your Brand: Free Promotional Opportunities at Toy Fair ‘22

January 4, 2022 | Exhibitors at Toy Fair New York can take advantage of the following free publicity opportunities to maximize their media exposure leading up to and during the show.

  • Free Listing in the Toy Fair Online Press Room (Deadline: January 19 by 5 p.m. Eastern)
    Toy Fair’s Online Press Room is a valuable tool that allows exhibitors to post their company profiles, press releases, and other pertinent information for the media. All exhibitors receive a complimentary “virtual” news page that includes a 100-word description and logo or banner; list of PR contact details; a link to the exhibitor’s website; and links to the exhibitor’s social media accounts, if applicable. Additional services, from posting press releases to wire service distributions, are available for a fee. To secure a listing, fill out the order form. For questions about enhanced services, contact Virtual Press Office, The Toy Association’s online press room partner.

  • Annual Product Preview
    The annual Toy Fair Product Preview will take place on Friday, February 18 from 8:30 a.m. to 4:30 p.m. in the Press Center located in the River Pavilion. This is a great opportunity for companies to share information about their key drivers so that the Toy Fair PR team can educate media about products and companies at the show. Products may also be featured in The Toy Association’s Toy Trends Briefing, taking place on Saturday, February 19 at 2 p.m. in the Forum on Five of the Javits Center. For more information or to schedule an appointment, contact The Toy Association’s Jennifer Lynch. Preference is given to Toy Association members on a first come, first served basis.

  • Additional Free PR Resources for Toy Fair Exhibitors.
    Be sure to view the PR Bootcamp Webinar, which provides helpful tips related to Toy Fair PR, including building a media list, creating a press kit, and other PR resources at the show.

To request a copy of the Toy Fair 2020 Media List or for additional information, please contact Kristin Morency.

The 118th Toy Fair New York will take place Saturday, February 19, through Tuesday, February 22, 2022. Additional information can be found at