Member Exclusive: Circana’s 2022 Global Toy Market Report Now Available

June 12, 2023 | The Global Toy Market Report: Annual 2022 Data from Circana (formerly The NPD Group) is now available exclusively to Toy Association members.

Global toy sales reached $107.4 billion in 2022, posting a 1.5 percent growth over 2021, according to the report. The data also highlights global market size and growth trends from 2017 to 2022; global market size by region, including North America, Europe, Asia, Africa, South America, and Oceania, over the same five-year period; annual spend per child by region; and licensed toy share based on Circana’s total country coverage.

“The findings in this report will help our members make informed decisions in a rapidly evolving toy industry,” said Anne McConnell, senior director of market research & data strategy at The Toy Association. “By leveraging this comprehensive data, toy companies can refine their business growth strategies, identify emerging markets, and capitalize on regional spending patterns, ultimately driving their success globally."

Members may contact Anne McConnell to request a copy of the report.