Global Market Research


The world moves quickly – and our global market research helps Toy Association members stay one step ahead of the competition in the global marketplace.

To obtain a copy of the below report, contact Anne McConnell, senior director of market research & data analysis.

Recent Reports

The NPD Group’s Global Toy Market Report - Annual 2021

NPD Group's Global Toy Market ReportThe report includes:

  • Global market size and trend data from 2016 to 2021
  • Global market size by region over time
  • Annual spend per child by region over time
  • Super category percent share based on NPD total country coverage
  • Licensed toy share

The report is available to members upon request.