Objective:
This one-hour webinar will provide toy companies with an overview of the key trends in ownership of consumer electronics among children and parents. The webinar will provide insights into how technology is further fragmenting consumer purchase and shopping habits and how marketers need to adapt.
Who Should Attend:
All toy industry stakeholders are invited to participate; recommended for retailers and toy companies involved in the development of marketing and advertising initiatives.
What You Will Learn:
For ten years, NPD has been reporting on technology trends through it’s “Kids & CE” report. The webinar will highlight those key trends in ownership and usage, and examine current usage levels across the consumer electronics category; what influences families to purchase these devices for children; and how the products are being used . The discussion will include who is using particular devices and how adoption varies by age and gender. At PlayCon this year, NPD discussed the role of technology in fragmenting toy and play customers; how technology impacts different segments of the customer base; and how this is changing shopping and discovery habits. The webinar will recap the PlayCon conversation and provide a look into how technology, applications and shopping habits will be impacting future play trends.
Presented by:
Moderator:
Anne McConnell, Director, Market Research & Data Strategy, Toy Industry Association, Inc.
Presenter:
Russ Crupnick, Consultant, The NPD Group, and Managing Partner MusicWatch, Inc.
Russ has spent several decades exploring consumer behavior and retail sales trends. He began in consumer packaged goods working on new product introductions, market development and retail trends. Russ built NPD’s Entertainment practice in the early 2000s and rapidly developed a reputation for understanding market and consumer trends in the emerging world of digital distribution. He brought that history to NPD’s Toy practice to work with clients, retailers and media on understanding the changing complexion of the world of play. In addition to his consulting role with NPD, Russ is Managing Partner of MusicWatch Inc., a spinoff of NPD’s Entertainment business that helps clients navigate the rapidly changing music and entertainment categories. Russ is regularly quoted in major media such as the New York Times and Wall Street Journal, and has appeared as a guest on NPR, Fox Business News, CBS, and CNBC. He is currently Executive in Residence at NYU where he lectures on marketing strategy, pricing and forecasting. Russ is proud to tell readers that he comes from toy lineage as his grandmother was with the American Character Doll company in Brooklyn, NY until its closing in the late 1960s.
About The NPD Group:
The NPD Group provides market information and advisory services to help their clients make better business decisions. NPD introduced sales tracking in many of their industries, initially using consumer panels, and are known as the industry authority for market size and trends. NPD started the first retail tracking service for toys in 1984 and has launched services in more than a dozen industries since then. Today, The NPD Group tracks businesses representing over $1 trillion in sales in the Americas and across Europe and Asia-Pacific.