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Founded in 1916, The Toy Association™, Inc. is the not-for-profit trade association representing all businesses involved in creating and delivering toys and youth entertainment products for kids of all ages. Over the past 100 years, the Toy Association has led the health and growth of the toy industry, and today its 950+ members account for an estimated 90% of the annual $26 billion U.S. domestic toy market.*

The Toy Association serves as the industry’s voice on the cognitive, physical, social, emotional, and creative benefits of play, and proactively promotes play’s positive impact on childhood development to consumers and media. The Toy Association has a long history of leadership in toy safety, having helped develop the first comprehensive toy safety standard more than 40 years ago, and remains committed to working with medical experts, government officials, consumer groups, and industry leaders on ongoing programs to ensure safe and fun play.

The Toy Association is dedicated to providing its members with programs, events, services, and tools that will bring them greater prosperity in the U.S. and overseas; sharing the benefits of play with consumers and media around the world; acting as the industry’s advocate on legislative and trade issues; and fostering philanthropy to children via the Toy Industry Foundation and its Toy Bank.

*Source: The NPD Group


To be a unifying force for members’ creativity, responsibility and global success, advocating for their needs and championing the benefits of play. [more]


June 9, 1916
(founded as the Toy Manufacturers of America, Inc.)

Legal Status

A 501(c)6 private, not-for-profit organization

By Laws

Amended on February 18, 2014. [more] 


1375 Broadway | Suite 1001
New York, NY 10018

Telephone: 212.675.1141
E-mail:  info@toyassociation.org

Washington DC Office
1200 G Street, NW | Suite 200
Washington, D.C. 20005


Chairman of the Board: David Hargreaves, Strategic Advisor, Hasbro, Inc.
Board of Directors
Past Chairmen

President and Chief Executive Officer: Steve Pasierb
Senior Management Team


The Toy Association's regular members may include any business that is actively engaged in the manufacture, development, importation, sale or general distribution of toys and consumer products intended for the youth market in North America; provided that they derive a substantial portion of their revenue from such business.

Associate members may include testing laboratories or factory audit services, businesses that are primarily engaged in the promotion of children’s toys and other children’s products, other trade associations with some overlapping membership or interests and concerns in common with The Toy Association, publishers of magazines or newsletters or other business that provide essential services to regular members. [more]

Annual Budget

Approximately $18 million


Toy Industry Foundation (TIF)
The philanthropic arm of the North American toy industry, TIF receives partial funding from The Toy Association. 


The Toy Association is a member of the International Council of Toy industries (ICTI) and supports the highest standards of ethical manufacturing through the ICTI CARE process.

The Toy Association is a member and current chair of the ASTM International standards developing committee F15.22 on Toy Safety.


www.toyassociation.org (The Toy Association)
www.toyfairny.com (North American International Toy Fair) 
www.playsafe.org (Sponsored website for toy safety information)
www.thegeniusofplay.org (The Genius of Play)

Serial Publications

2015 Annual Report
Toy News Tuesday (weekly e-newsletter)
Bulletins (members only – topical subjects; published as needed) 

Social Media

Community Rules
Facebook: The Toy Association | TIF
Twitter: The Toy Association | Toy Fair
LinkedIn: The Toy Association | TIF 
YouTube: The Toy Association | TIF 

Trade Shows and Events

North American International Toy Fair® (Annual – February)
Fall Toy Preview® (Annual – October)
PlayCon (Annual – May)
Credit Conferences (Member only – Semi-annual: February and Summer)
Toy of the Year Awards (TOTY) and Hall of Fame Induction (Annual – February) 
Play Fair (Partnership: Annual – November)


TOYPAC is a political action committee created by The Toy Association on behalf of the toy industry. TOYPAC is regulated by the Federal Election Commission and the process of giving to the PAC as well as the disbursements to candidates is fully transparent. TOYPAC does not align with one specific political party and contributions are determined by what is in the best interest of the industry. [more].


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