Toy of the Year Awards

February 12, 2021
Registration Now Open

Attend TOTY

Toy of the Year Awards
Going Virtual for 2021!

Known as the "Oscars" of the toy industry, the Toy of the Year (TOTY) Awards are presented annually to the top toys, games, and properties of the year. Administered by The Toy Association, the awards program supports the philanthropic work of The Toy Foundation, which delivers new toys to children in need.

Finalists in the toy, game, and license categories will be revealed in the week of October 26, 2020. One winner in each category, as well as the coveted “Toy of the Year” award winner and the “People’s Choice” winner (based solely on consumer votes), will be announced at an exciting TOTY Awards virtual event on February 12, 2021, which will also include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.

Register for TOTY



TOTY Winners

Toy of the Year

See who won in 2020

2020's big winner was L.O.L. Surprise! by MGA Entertainment, which won the distinguished “Toy of the Year” honor. Rainbocorns Ultimate Sequin Surprise Series 2 by ZURU won the coveted “People’s Choice” award for gaining the most votes from consumers.

See the winners

Brought to you by

Bonker’s Toys
Keller and Heckman
Toy’n Around

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