Holiday 2021: How Toymakers Can Protect Their Brands on Ecommerce

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Registration Fee

Members: Free
Non-members: $49.00

Date & Time:

Tuesday, September 21, 2021
1 to 2 p.m. (Eastern)

Objective:

With consumers being encouraged to do their holiday shopping early this year due to ongoing supply chain disruptions, toy companies need to act now to protect their brands on ecommerce websites.

During this webinar, Red Points will share key findings from a research report on fake toys and provide best practices that can be applied to protect brands from revenue erosion linked with mishandling by third-party sellers, grey market dealers and counterfeit products.

Who Should Attend:

All toy professionals; the webinar is specifically recommended for individuals involved in marketing, brand management and advertising.

What You Will Learn:

Holiday season is a prime time for counterfeit toys to show up online. With a growing number of reports indicating more unreputable sellers are marketing trademark-infringing products over social media, apps, ecommerce sites, and other marketplaces, now is the time to protect your brands.

In this webinar you will learn:

  • How over 2,000 U.S. shoppers are planning to shop for toys online this holiday season;
  • Tips for toy brands to prevent scammers during the peak holiday season; and
  • Real-life examples of how brands are using a single brand protection tool to get full visibility over their intellectual property usage online.

Moderator:

Anne McConnell, senior director of market research & data strategy, The Toy Association

Presenters:

Daniel Shapiro, vp of brand relationships, Red Points
After working at Macy’s and eBay, Shapiro joined Red Points to lead the company’s strategic partnership with ecommerce platforms, websites, IP firms and other stakeholders. He was a senior manager of Brand Protection at eBay, where he led international teams in the disruption of counterfeits worldwide.

Thomas Jordan, CEO, Meddy Teddy
Thomas Jordan, co-founder of Meddy Teddy and current CEO of Meddy Teddy Inc., originates from Nyack, NY. With a passion for all things spiritual in nature, he has spent his life in search of a deeper understanding of the world we live in. With a degree from the Florida State University Business School in International Business, having spent seven years living on the reservation in South Dakota and several years in Asia and India, Mr. Jordan seeks to expand the cross-cultural and cross-generational mission of Meddy Teddy, which is to help all people learn and benefit from a broader and deeper awareness of themselves and the world we live in.