An upcoming Toy Association webinar will provide a practical and strategic overview of how brand licensing drives growth and market authority in the toy industry. Registration is now open.
Taking place Thursday, April 30 at 2 p.m. (Eastern), “Brand Licensing Basics: How Toy Companies Can Grow Their Business Using Brand Licensing,” will go over a comprehensive understanding of deal structures, partnership evaluation, and the strategies both licensors and licensees use to drive revenue and brand equity. Featuring case studies, this session will provide a clear roadmap for companies looking to launch or optimize their licensing programs.
Themes and discussion topics will include:
- Licensing Fundamentals: Master core definitions, industry terminology, and the end-to-end lifecycle of a licensing deal.
- Strategic Growth Drivers: Discover how licensing accelerates sales, expands distribution, and amplifies brand visibility in new categories.
- Royalty Economics: Navigate complex financial models, including typical royalty ranges, guaranteed minimums, advances, and audit compliance.
- Evaluation Techniques: Learn professional frameworks for identifying high-potential partnerships while avoiding quality and channel conflicts.
- Risk Mitigation: Uncover hidden legal, financial, and brand-equity risks inherent in modern licensing agreements.
The webinar will be presented by Stu Seltzer, president at Seltzer Licensing Group and professor at New York University. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for toy industry professionals interested in understanding how licensing can support growth and innovation.
Questions about this webinar and other educational opportunities offered by The Toy Association™ may be directed to Anne McConnell, senior director of market research & educational initiatives.