February 20, 2026 | Did you know that 75 percent of kids watch YouTube and that more than half of parents in the U.S. co-view YouTube with their child? Learn more insights during an upcoming Toy Association webinar that will share the influence Generation Alpha has on the U.S. toy market, where their attention and their parents’ spending is moving, and how to drive targeted advertising solutions powered by data. Registration is now open.
Taking place Thursday, March 26 at 2 p.m. (Eastern), “Media Consumption Habits of U.S. Gen Alpha 2026: Key Takeaways for Toy Brands,” will reveal key findings from Precisify’s (formerly Precise TV) latest proprietary research on U.S. kids’ media behavior and consumption habits. Themes and discussion topics will include:
- How kids watch YouTube and second-screen habits - the devices kids use most when engaging with content
- Co-viewing and ad recall – what makes parents and kids both remember ads on YouTube
- Favorite toy brands and the impact of influencer content - which brands kids love most and how awareness translates into ownership
- Shared toy interests with kids and parents - brands that both kids and their parents love
- Holiday toy shopping influence - when kids start making their wishlists and how kids shape family purchase decisions
The webinar will be presented by Precisify’s Mark Bassett, head of influencers, and Darcy Slattery, content & research manager. Anne McConnell, The Toy Association’s senior director of market research & educational initiatives, will moderate.
The session is open to Toy Association members at no cost; non-members may join for a $99 registration fee. It is specifically recommended for senior leaders responsible for digital marketing and paid media.
Questions about this webinar and other educational opportunities The Toy Association™ offers may be directed to Anne McConnell, senior director of market research & educational initiatives.